Privacy Policy

Your privacy is important to Pacific Power. The following Privacy Policy discloses the information practices followed by Pacific Power with respect to your personal information which may be disclosed to Pacific Power, or gathered by Pacific Power with respect to Pacific Power’s public website, including the type of information that we gather, the way we use information internally and our policy regarding sharing information with others.  We have implemented these practices for Pacific Power’s website ( herein referred to as “Site”. We encourage you to read this Privacy Policy.

In addition to Pacific Power’s general privacy policies, California consumers, including Pacific Power customers and Pacific Power employees, who are California residents have specific rights under the California Consumer Privacy Act of 2018 (CCPA). A description of these rights, as well as additional detail about the information we collect and disclose, is provided in the CCPA portion of this Privacy Policy below.

Collection and Use of Personal Information

Personal information gathered on our Site, or by any other method, refers to information that is defined as personal information under applicable law, and other information necessary to provide a product or service that you have requested. Your personal information will only be used for the purposes stated for its collection. Your personal information will never be sold, and will never be used to specifically profile you in future unrelated marketing efforts. After your personal information has been anonymized and aggregated it may be used in marketing campaigns.

Categories of Personal Information Collected

Pacific Power may collect the following categories of personal information:

  • name
  • postal address
  • email address
  • telephone number

Protecting Personal Information

Personal information gathered about customers interested in our products and services is only accessible by appropriate personnel who have a business need for the information. We provide training and communication programs to educate our personnel about the meaning and requirements of this privacy statement. We use systems, policies and procedures to maintain the accuracy of customer information and to protect it from loss, misuse, or alteration.

We will seek your consent, via an active indication, to the collection and processing of your information in compliance with this Privacy Policy and in our Terms of Use Policy.  The form of consent may vary depending on the method of information collection (on our Site, by email, by phone, or in the field).

How We Use Personal Information

Personal information about our customers or former customers will only be disclosed as permitted or required by law. Information that has been collected is securely maintained in your file in our records. We use personal information to meet your requests for products and services and to comply with legal requirements. We will never sell your personal information. In striving to serve you, we sometimes provide certain customer information to others so they may help us by providing services to us or by providing services on our behalf or jointly with us to you.

Use of Personal Information by Third Parties

Any personal information that you provide to us will be used only for purposes related to Pacific Power. Your personal information will not be shared with other individuals or other companies except in the limited instances where we may need to provide your personal information to third parties that we use for delivering or improving specific products or services to you. In such cases, your name and personal information are never shared by these third parties. Pacific Power may access your information in the event of a dispute, in response to legal process or law enforcement inquiries, abuse of our Site, or violation of our Terms of Use Policy.


To provide you with special offers, product information and other marketing or promotional communications from Pacific Power or from other third parties, we may use targeted ads both on our digital properties as well as others, directly or through a variety of partners using the following data:

  • Data from advertising technologies on and off our services like web beacons, pixels, ad tags, cookies, and device identifiers.
  • Information you provide to us via this Site or to Pacific Power (for example, account-related information such as name and address)
  • Data from your use of our services (for example, activity-related information such as search history, feed, content you read, page visits, videos you watch, or clicking on an ad.)
  • Information from advertising partners and publishers.

Info to Ad Providers

We do not share your personal data with any third-party advertisers or ad networks for their advertising except: (i) hashed (encrypted) identifiers or device identifiers (to the extent they are personal data in some countries); (ii) with your separate permission (e.g. provided via a lead generation form).

However, if you view or click on an ad on or off our Site or apps, the ad provider will get a signal that someone visited the page that displayed the ad, and they may identify you through the use of mechanisms such as cookies. Advertising partners can associate personal data collected by the advertiser directly from you with our cookies and similar technologies. In such instances, we seek to contractually require such advertising partners to obtain your explicit, opt-in consent before doing so.

Aggregate Insights

We may use your data to produce and share aggregated insights that do not identify you. For example, we may use your data to generate statistics, to calculate ad impressions served or clicked on, or to publish visitor insights.

Cookie Policy

Pacific Power may use cookies, web beacons, tracking pixels, and other tracking technologies when you visit our Site,, including any other media form, media channel, mobile Site, or mobile application related or connected thereto (collectively, the “Site”) to help customize the Site and improve your experience.

We reserve the right to make changes to this Cookie Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Cookie Policy. Any changes or modifications will be effective immediately upon posting the updated Cookie Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Cookie Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Cookie Policy by your continued use of the Site after the date such revised Cookie Policy is posted.

Use of Cookies

A “cookie” is a string of information which assigns you a unique identifier that we store on your computer. Your browser then provides that unique identifier to use each time you submit a query to the Site. We use cookies on the Site to, among other things, keep track of services you have used, record registration information, record your user preferences, keep you logged into the Site, facilitate purchase procedures, and track the pages you visit. Cookies help us understand how the Site is being used and improve your user experience.

Types of Cookies

The following types of cookies may be used when you visit

Advertising Cookies

Advertising cookies are placed on your computer by advertisers and ad servers in order to display advertisements that are most likely to be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to the Site and other websites, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.

Analytics Cookies

Analytics cookies monitor how users reach the Site, and how they interact with and move around once on the Site. These cookies let us know what features on the Site are working the best and what features on the Site can be improved.

Our Cookies

Our cookies are “first-party cookies”, and can be either permanent or temporary. These are necessary cookies, without which the Site won’t work properly or be able to provide certain features and functionalities. Some of these may be manually disabled in your browser, but may affect the functionality of the Site.

Personalization Cookies

Personalization cookies are used to recognize repeat visitors to the Site. We use these cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit the Site.

Security Cookies

Security cookies help identify and prevent security risks. We use these cookies to authenticate users and protect user data from unauthorized parties.

Site Management Cookies 

Site management cookies are used to maintain your identity or session on the Site so that you are not logged off unexpectedly, and any information you enter is retained from page to page. These cookies cannot be turned off individually, but you can disable all cookies in your browser.

Third-Party Cookies

Third-party cookies may be placed on your computer when you visit the Site by companies that run certain services we offer. These cookies allow the third parties to gather and track certain information about you. These cookies can be manually disabled in your browser.

Use of Cookies, Web Beacons & Tracking Pixels 

Cookie Source  Purpose/Type Information Our, Personalization, Security, Site Management Our Site
Unbounce Our, Personalization, Security, Site Management Landing Page Software
Google Marketing Platform Advertising Google operates an Internet search engine, offering targeted search results from billions of web pages.
Facebook Pixel Advertising Facebook operates a Social Network.
Google Ads Advertising Google operates an Internet search engine, offering targeted search results from billions of web pages.
Google Dynamic Advertising Google operates an Internet search engine, offering targeted search results from billions of web pages.
Google Tag Manager Site Function Google operates an Internet search engine, offering targeted search results from billions of web pages.
Google Analytics Analytics An analytics service that tracks website traffic and engagement as well as anonymized audience profile data.
GA Audiences Analytics Google operates an Internet search engine, offering targeted search results from billions of web pages.
Crazy Egg Analytics Crazy Egg is an analytics service that provides graphical and text analysis of visitor behavior on a website. It tracks where visitors click and allows webmasters to fine-tune their website’s performance.

Control of Cookies

Most browsers are set to accept cookies by default. However, you can remove or reject cookies in your browser’s settings. Please be aware that such action could affect the availability and functionality of the Site.

For more information on how to control cookies, check your browser or device settings for how you can control or reject cookies, or visit the following links:

Apple Safari

Google Chrome

Microsoft Edge

Microsoft Internet Explorer

Mozilla Firefox


Android (Chrome)


Iphone or Ipad (Chrome)

Iphone or Ipad (Safari)

Other Tracking Technologies

In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help customize the Site and improve your experience. A “web beacon” or “pixel tag” is a tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails, and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.

*To learn more about interest-based advertising or to opt-out of third-party vendor’s use of cookies, please visit: the Digital Advertising Alliance (DDA) Self-Regulatory Program, 

Domain Name and IP Address

For statistical purposes, we collect IP addresses and in some cases domain names that visits to our website originate from, in order to measure use, to improve the content or responsiveness of our Site or to customize the content or layout of the Site for the individual visitor. We do not disclose this information to third parties. We may also aggregate anonymized information relating to our visitors’ traffic patterns from the data that we collect and retain concerning the IP addresses and domain names of our visitors, and we may use or divulge such aggregate information about our users with third parties such as our business partners, distributors, and service and support providers. You may visit our Site anonymously if you wish, by using appropriate software or web services available from or through third parties.

Log Files

We maintain a log file of all actions that are initiated or facilitated using our Site, to capture, record and store data concerning the transaction. Access to this data is restricted to those who administer our network and public Site, and to our legal counsel who may access this information in the event of a dispute, in response to legal process or law enforcement inquiries, abuse of our Site, or violation of our Terms of Use Policy.

E-mail Address

You should know that e-mail is not necessarily secure against all forms of interception. If your communication includes sensitive information about you and you would prefer not to transmit this information in this fashion, please contact us by mail or telephone rather than e-mail. We collect only those e-mail addresses that are volunteered by the visitor, through e-mail messages addressed to our company or its employees, or through visitor responses via the “contact us” portion of the Site, e-mail marketing destination web pages and public events. With the owners’ consent, we use these e-mail addresses for marketing purposes and to inform those interested in our products about events, products, services or other items of interest. We may also use the e-mail addresses volunteered by our visitors to register the visitor for an extranet account or to process orders for brochures and other written materials.

Email Opt-Out

You may opt-out of receiving promotional or marketing e-mails at any time by following our unsubscribe link, notifying us as a reply to any unwanted e-mail, or by writing to Pacific Power at 235 Montgomery St., Suite 320, San Francisco, CA 94104. Requests to unsubscribe from Pacific Power e-mails may take 30 business days to process. This opt-out procedure will not be available for e-mails that are necessary to provide confirmation of a completed transaction (such as a purchase, service request or change in the visitor’s user profile) or for e-mails that confirm a visitor’s status as a registered user of the Pacific Power customer extranet.

Other Personal Information

We may use the e-mail address, mailing address,  or phone number that a visitor provides for a variety of Pacific Power-related reasons. We may send periodic emails or mailings to visitors or make telephone calls to inform those visitors who have provided an e-mail or mailing address or telephone number of new products, services or events.  If you do not wish to receive such calls or mailings, you may request to be removed from the contact list by contacting Pacific Power at [email protected] or by phone at (503) 303-2417. Additionally, you may make your request by writing to Pacific Power at 235 Montgomery St., Suite 320, San Francisco, CA 94104.

Your Rights

You have the right to:

  • Request that your data that we collect be deleted, corrected, frozen (not used) or provided to you at any time.
  • Request that we provide you the categories and sources of data we have collected from you, the purposes for collecting it, and all parties with whom it is shared.
  • Object or raise a complaint at any time as to how your data is being processed or protected.

These requests may be made via e-mail to [email protected] or by phone at (503) 303-2417.  Pacific Power may require proof of identity before complying with such requests.  We will respond to any such requests within 45 days. Note that requests to delete data may be subject to exceptions in cases where the data is needed to A) complete a transaction, B) respond to data security incidents, C) enable internal use consistent with this policy, or D) Comply with legal obligations.

Retention of Personal Data

We will retain your personal data only for as long as it is needed for the purposes it was collected for.  Your data may also be retained or deleted according to contractual or other legal requirement, or at your request. Also, we will delete personal data after 7 years barring any legal or contractual requirement to retain it longer.

California Consumer Rights

The California Consumer Privacy Act provides specific rights to those who live in California. If you are a California-based consumer, as that term is defined under California law, this section shall apply in addition to all other applicable rights and information contained in this policy.

  • You have the right to request that we provide you with information about what personal information we collect, use, and disclose.
  • You have the right to request that we correct or delete personal information we, or our service providers, store about you.
  • We will not discriminate or retaliate against you if you elect to exercise any rights under this section of our Privacy Policy.
  • You may request that we not sell your personal information. As noted above, we do not sell your personal information and we only share your personal information with third parties, as described in this policy.
  • You have the right to designate an authorized agent to make a request on your behalf. Please see the Identity Verification Requirement below for information on our process for verifying that we have received a legally valid request.
  • If you are a California consumer and have additional questions based on this section of our policy, or wish to submit a request to request that we not share your information with third parties, please contact us by emailing us at [email protected] or call us at (503) 303-2417.

Identity Verification Requirement Under the CCPA

The CCPA requires that we verify that any request submitted was made by someone with the legal right to access the requested information. Therefore, before accessing or disclosing any information pursuant to an information access request, we may request that you provide us with additional information so we can verify your identity and legal authority.

To make a request, please contact us please contact us by emailing us at [email protected] with “Personal Information Request” in the subject line and provide full details about your request, including your contact information and anything you believe is relevant. We will provide a response to an access request within the timeframes required by law. If we cannot substantively respond in a timely manner, we will notify you and provide the reason for the delay.

Under certain circumstances, we may not fulfill your request, such as when doing so would interfere with our regulatory or legal obligations, when we cannot verify your identity, if your request involves disproportionate cost or effort, or when the law allows us to retain that information. But we will respond to your request within a reasonable time, as required by law, and provide an explanation.

Data Security

We safeguard the security of the data you send us with certain physical, electronic, and managerial procedures. We have taken reasonable precautions to protect against misuse, theft, loss, unauthorized access, disclosure, alteration or destruction of your personal information. While we strive to protect your personal information, we cannot ensure the security of the information while it’s in transit to us, and so we urge you to take every precaution to protect your personal data when you are on the Internet. We suggest that you change your passwords often, that your passwords include a combination of letters and numbers, and that you make certain that you are using a secure browser. Products and services are available which can help give you privacy protection while navigating the Web.

Data Forwarding

We maintain your personal information on servers and computers located in the United States and operated under our direct supervision and control. We do not transmit or store your personal information outside the United States.

Children’s Privacy

We do not structure our Site to attract children. Accordingly, we do not intend to collect personal information from anyone whom we know to be under 13 years of age.

Third-Party Websites

At times Pacific Power’s Site may contain links to other websites. When you click on one of these links you are being transferred to a website operated by someone other than Pacific Power, and the operator of that website may have a different privacy policy. Pacific Power does not share your personal information with these websites and is not responsible for their individual privacy practices. We encourage you to investigate the privacy policies of these operators.

Future Changes

Pacific Power may change this Privacy Policy from time to time. When we do, we will post those changes on this page so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it.

Comments and Questions

We welcome comments and questions on this Privacy Policy. As stated above, we are dedicated to protecting your privacy, and we will make every reasonable effort to keep your information secure. Questions regarding this Privacy Policy should be directed via e-mail to [email protected] or by phone at (503) 303-2417. Additionally, you may make your request by writing to Pacific Power, 235 Montgomery St., Suite 320, San Francisco, CA 94104.



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